Cinelli x Braulio: Limited Edition Hobootleg Geo
We are excited to announce an exclusive collaboration between two iconic brands: Braulio, the Alpine amaro that has been telling the story of the mountains for 150 years, and Cinelli, the legendary bicycle brand that champions the spirit of freedom and exploration. Together, we present the Cinelli X Braulio, a limited-edition Hobootleg Geo bicycle that embodies the shared values of tradition, adventure, and a deep connection to nature.
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Born in the heart of the Bormio mountains, Braulio is more than just an amaro—it is a symbol of its era and region. Crafted from a perfectly balanced blend of Alpine herbs and botanicals, Braulio embraces a philosophy rooted in time: a call to slow down, savor the moment, and rediscover the wonders of the natural world. This spirit of contemplation and environmental respect lies at the heart of the Braulio identity.
On the other side of this collaboration is Cinelli, a pioneer in the cycling world, known for designing unconventional bicycles made for those who see cycling as a path to adventure and self-discovery. To share our vision we created a video that prioritises fun over performance, relax over stress, quality over quantity, nature over city, sipping over drinking. And above all friendship. Every Cinelli bike invites you to leave behind the chaos of everyday life and immerse yourself in the beauty of your surroundings. With bold and innovative design, Cinelli is the ideal companion for those seeking truly unique and authentic experiences.
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The Cinelli X Braulio is more than just a bicycle—it’s a manifesto for a way of life. Crafted from high-quality materials and featuring an aesthetic that captures the mountain soul of Braulio, this limited edition blends the artisanal heritage of amaro making with cutting-edge cycling innovation. Every detail has been thoughtfully designed to celebrate the bond between nature and time, turning each ride into an unforgettable journey.
This bicycle represents an alternative mindset—a tribute to nature and exploration—celebrating the land that unites Braulio and Cinelli. Through iconic design elements such as illustrations of the Stelvio Pass and nature-inspired motifs, the bike’s aesthetic reflects the distinctive colours and essence of both brands. The logo is a fusion of Cinelli’s historic crest enriched with Braulio-inspired details, including the emblem of Bormio, the Alpine herbs used in Braulio’s secret recipe, and, of course, the Braulio name itself.
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The 2026 Hobootleg Geo represents the latest evolution in Cinelli’s iconic adventure platform, built for modern expedition riders, off-road tourers, and explorers who demand more from their gear. At its heart is a completely redesigned frame made from Columbus triple-butted Cromolly steel, trusted for its unmatched combination of strength, comfort, and repairability in the field. The new frame signals its readiness for untamed roads and backcountry challenges.
This collaboration between Braulio and Cinelli is a perfect fusion of history and modernity, adventure and reflection. We invite all cycling enthusiasts and mountain lovers to discover this limited-edition release and experience a journey that celebrates time, nature, and the passion for adventure.
The Cinelli X Braulio Hobootleg Geo will be available starting June 19 through an online contest. Lucky winners will be selected after answering a few simple questions.
